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Outreach Engine

SDR for paid media agencies

SDR Outsourcing for Paid Media Agencies

In short

SDR Outsourcing for paid media agencies means dedicated sales development resources that prospect, qualify, manage outreach and book meetings as an extension of your team, built around the buyers, deal sizes and objections specific to paid media agencies. Email and LinkedIn give a spend independent acquisition channel, which is attractive to agencies watching their own customer acquisition cost.

Pipeline challenges for paid media agencies

  • Client acquisition often relies on their own ad spend
  • Margins pressured by rising media costs
  • Owners selling between campaign management

Who we reach inside paid media agencies

Agency OwnerFounderHead of GrowthNew Business Director

Deal size

Management fees plus a percentage of spend

Sales cycle

Weeks to a couple of months

Buying motion

Owner or growth lead driven

Messaging that lands with paid media agencies

  • Acquire clients without spending on ads
  • Diversify beyond a single acquisition channel
  • Lead with return on ad spend results delivered

Timing signals we watch

  • Rising media costs
  • Lost account
  • New vertical focus
  • Team growth

Where we source and enrich

  • Agency directories
  • LinkedIn
  • Ad platform partner lists
  • Event sponsors

Objections we plan for

  • We just run ads to get clients
  • Outbound is a different muscle for us
  • We are busy managing accounts

What the SDR Outsourcing program includes

  • Dedicated sales development resource
  • Prospecting and list building
  • Sequenced outreach across channels
  • Opportunity qualification
  • Meeting scheduling into your calendar
  • Reporting and weekly reviews

Frequently asked questions

How can a paid media agency acquire clients without ads?+

With a targeted outbound program. Email and LinkedIn outreach to ideal client profiles gives a paid media agency a spend independent acquisition channel, reducing reliance on its own ad budget to grow.

When should a company outsource sales development instead of hiring?+

Outsourcing fits when you need pipeline faster than you can hire, want to avoid management overhead, or are testing a new segment before committing to headcount.

What is the difference between an SDR and a closer?+

An SDR creates and qualifies opportunities at the top of the funnel. A closer, often an account executive, runs the sales process to a signed deal. SDR outsourcing supplies the first role.

Keep exploring

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Build pipeline with paid media agencies that fit your ICP

Get a pipeline plan built around your ICP, your deal size and the channels your buyers actually answer.

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