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Outreach Engine

For Sales

Outsourced SDR services

More qualified meetings without the hiring, ramp and turnover of an in house SDR team.

Build my pipelineWhat's included
At a glanceSDR
The job it does
Get trained sales development capacity without building and managing the function myself.
What it moves
Meetings bookedActivity to meeting rateShow ratePipeline contribution
Best for
Companies that need ramped SDR capacity fast · Teams reducing hiring and management overhead · Founders protecting closer time

What is SDR outsourcing?

SDR outsourcing is the practice of using an external sales development team to handle prospecting, outreach, qualification and meeting setting instead of recruiting and managing those reps in house. The provider supplies the people, process, tooling and management while the client keeps ownership of closing.

40%

The average seller spends 40% of their time actually selling; for Gen Z reps it is 35%. Salesforce, State of Sales 2026

What's included

What's included in SDR Outsourcing, run by one team.

  • 01Dedicated sales development resource
  • 02Prospecting and list building
  • 03Sequenced outreach across channels
  • 04Opportunity qualification
  • 05Meeting scheduling into your calendar
  • 06Reporting and weekly reviews

Why now

The real cost of building an SDR team

An in house SDR team is more than salaries. It is recruiting, onboarding, ramp time, data, tooling, deliverability, coaching and a manager, and the cycle restarts every time someone leaves. The Bridge Group's 2025 research puts median annual SDR attrition at 40%.

Outsourcing sales development moves that operating burden to a team that already has the infrastructure, the playbooks and the management in place, so your pipeline does not depend on your hiring calendar.

How we run it

How an outsourced SDR team works with yours

Our SDRs work as an extension of your sales team: your ICP, your messaging, your qualification criteria and your calendars. They prospect, run multi channel outreach, follow up, handle objections and book qualified meetings with the context your reps need.

We can run the whole top of funnel, add capacity to an existing team, or take on segments and territories your team cannot cover.

  • Dedicated SDRs trained on your offer
  • Phone, email and LinkedIn outreach
  • Objection handling and follow up
  • Qualification against your criteria
  • Meetings booked on your calendars
  • Call recordings and weekly reviews

Process

How implementation works.

  1. 1

    Match

    Align the resource and playbook to your motion and ICP.

  2. 2

    Onboard

    Load your offer, objection handling and qualification criteria.

  3. 3

    Prospect

    Build and work target lists daily.

  4. 4

    Qualify and book

    Hold qualifying conversations and schedule meetings.

  5. 5

    Review

    Report on activity, meetings and pipeline weekly.

What good looks like

How to judge an outsourced SDR program

Judge it on qualified meetings held, the share of meetings that become opportunities, and cost per qualified meeting compared with your fully loaded in house cost. Activity counts are inputs, not results.

You should also be able to listen to calls, read the messaging and see which accounts were contacted. An outsourced team you cannot inspect is a risk to your brand.

What we report on

  • Meetings booked
  • Activity to meeting rate
  • Show rate
  • Pipeline contribution

Results

Client results from SDR Outsourcing programs.

Each client's own reported figures.

All client results
Client results
Risk intelligence software5Qualified Fortune 1000 meetings in 2 monthsInternal SDR team was generating less than one meeting per rep per month. Manual list building against the fractured US banking and credit union market was breaking down.Read the story
Healthcare technology168Demos booked since January 2025Extremely hard to reach industry with fragmented buying committees across hospitals and local surgery centers.Read the story
Education services150+Opportunities booked as of July 2025Two-person sales team relying almost entirely on inbound. No scalable way to reach decision makers across regions and segments.Read the story

Research

What the research says

Current, independent data behind how we run sdr outsourcing.

  • 40%

    The average seller spends 40% of their time actually selling; for Gen Z reps it is 35%.

    Salesforce, State of Sales 2026, Feb 2026. 4,050 sales professionals, surveyed August to September 2025.

  • 1.7x

    Top performing sellers are 1.7x more likely to use prospecting AI agents, and 54% of sellers have already used agents.

    Salesforce, State of Sales 2026, Feb 2026. 4,050 sales professionals, surveyed August to September 2025.

  • 40%

    Median annual SDR attrition was 40% in 2024, and only 60% of SDRs were at quota, the lowest in the study's history.

    The Bridge Group, SDR Models, Motions & Metrics 2025, Feb 2025. 351 B2B companies.

See the full research library

Who SDR Outsourcing is for.

A good fit

  • Companies that need ramped SDR capacity fast
  • Teams reducing hiring and management overhead
  • Founders protecting closer time

Not a fit

  • Teams that want headcount they can direct hour to hour rather than a managed program
  • Companies without a proven offer or a defined sales process to hand meetings to
  • Businesses looking to buy a contact list rather than an outbound function
  • Very low ticket products that cannot support a managed revenue program

What we own, and what you own.

Outreach Engine owns

  • Strategy: ICP definition, segmentation, offer and messaging
  • Data: contact and account sourcing, enrichment and list hygiene
  • Infrastructure: sending domains, inbox health and deliverability
  • Execution: cold email, cold calling and LinkedIn outreach
  • Qualification: reply handling, screening and meeting scheduling
  • Reporting: pipeline reporting and weekly performance reviews

You own

  • Taking the meetings we book, and showing up prepared
  • Running discovery, the sales process and closing
  • Honest feedback on meeting quality, every week
  • Decisions on positioning and offer when testing says to change them
  • Access to the people and context we need to represent you accurately

Before you shortlist anyone.

Which channels are used?

Placed SDRs work phone, email and LinkedIn together. Calling is human led rather than automated, because the accounts worth outbounding are usually the ones that will not reply to a sequence alone.

How long does setup take?

The first 15 days are audit and diagnosis: we baseline ICP, offer, data, infrastructure, messaging, channels, follow up, sales process, CRM and reporting. Days 16 to 30 are buildout: targeting model, contact data, sending infrastructure, sequences, call scripts, LinkedIn plays, qualification rules and reporting. Coordinated execution starts around day 31, and the first booked meetings typically follow shortly after launch as messaging is tuned against real replies.

How is performance measured?

Qualified meetings booked and held, show rate, reply and positive reply rate by segment, and opportunity creation from sourced meetings. Activity counts are diagnostic, not the goal: a rep hitting call volume while booking nothing is a targeting or messaging problem, not an effort problem.

What can go wrong?

Outsourced reps fail for the same reason internal ones do: they are asked to overcome poor targeting, weak messaging, bad data or damaged infrastructure with more activity. That is why the audit comes before anyone starts dialing. The other failure mode is a handoff gap, where meetings are booked but the sales team is not ready to run them, and the pipeline dies between the two.

How does this compare with hiring internally?

Hiring means recruiting, ramp time, management and tooling before the first meeting lands. A managed program starts producing outreach in weeks and carries the infrastructure and management for you. An in house team adds salary, commission, tooling and management overhead per rep before any pipeline appears, and it still needs someone who already knows how to build the targeting, infrastructure and messaging layer. The honest trade is control and permanence against speed and a working system on day one: a team you build is yours forever, and a managed program is faster and reversible.

What proof supports this.

Where SDR fits for Sales

Build more B2B pipeline without hiring more SDRsOutreach Engine builds and operates a multi channel outbound engine that generates qualified sales conversations for your team.One outbound engine. Built for Sales and Marketing.Outreach Engine helps B2B Sales and Marketing teams turn target accounts into qualified pipeline through coordinated email, LinkedIn, calling and account based outreach.

Built for your industry

SDR for B2B SaaS companiesSoftware companies that sell to other businesses and live or die by predictable pipeline and efficient growth.SDR for marketing agenciesAgencies that are excellent at delivering client work but inconsistent at filling their own new business pipeline.

Industries we run SDR for

Frequently asked questions

Will an outsourced SDR understand my product?

Onboarding loads your offer, objection handling and qualification rules so the resource represents you accurately. Messaging is reviewed with you before it goes live.

When should a company outsource sales development instead of hiring?

Outsourcing fits when you need pipeline faster than you can hire, want to avoid management overhead, or are testing a new segment before committing to headcount.

What is the difference between an SDR and a closer?

An SDR creates and qualifies opportunities at the top of the funnel. A closer, often an account executive, runs the sales process to a signed deal. SDR outsourcing supplies the first role.

Further reading

What is SDR Outsourcing?SDR outsourcing is the practice of using an external sales development team to handle prospecting, outreach, qualification and meeting setting instead of recruiting and managing those reps in house. The provider supplies the people, process, tooling and management while the client keeps ownership of closing.The Real Cost of Building an In House SDR TeamThe cost of building an sdr team ranges from $120,000 to $180,000 per representative in their first year when accounting for base salary, benefits…Revenue as a Service vs Hiring SDRs: Cost, Speed and Risk ComparedRevenue as a Service is the superior choice for scaling companies that need immediate pipeline generation without the overhead of long-term recruitment and…SDR Outsourcing vs Hiring In House: How to DecideFor most companies that need pipeline within a quarter, outsourcing sales development is the faster, lower risk path: it removes recruiting and ramp time…What Is Revenue as a Service? A Plain Definition for B2B LeadersRevenue as a Service (RaaS) is a managed model where an outside team owns the strategy, data, infrastructure and outbound execution that generate qualified…

Compare your options

Outsourced SDR vs In House SDROutsourcing sales development is usually faster and lower risk when you need pipeline within a quarter, want to avoid recruiting and management overhead, or are testing a new segment. Building an in house team tends to win once outbound is a proven core motion you intend to scale permanently and want full control of day to day.Outreach Engine vs BelkinsBelkins is a larger, broader agency built around appointment setting, with a long menu of channels and add-on services and an advertised yearly appointment range. Outreach Engine can handle the same breadth, scale and appointment volume targets, with or without a pre-built target list, through a smaller team with higher talent density that gives you the service level expected of a boutique growth partner. Choose Belkins when you want the widest menu of add-on services from a larger organization. Choose Outreach Engine when you want senior, high execution talent running your program.Outreach Engine vs SalesHiveSalesHive is a sales development agency that supplies US-based SDRs running calling and email on its own platform, with a published tier structure, no setup fees and month to month terms. Outreach Engine adds LinkedIn, buying committee mapping and an up front diagnosis, and can run at the same volume with or without a pre-built list, through a smaller team with higher talent density and boutique level service. Choose SalesHive when you want phone and email SDR capacity on simple, flexible terms. Choose Outreach Engine when execution quality and senior attention matter more than seat count.Outreach Engine vs SalesRoadsSalesRoads is a long running outsourced sales development company with dedicated SDR teams, a coaching and optimization bench, and unusually clear published pricing per SDR. Outreach Engine adds LinkedIn, buying committee mapping and a diagnosis phase, and can run at comparable volume with or without a pre-built list, through a smaller team with higher talent density and boutique level service, without published prices. Choose SalesRoads when you want a dedicated phone and email SDR team at a price you can see up front. Choose Outreach Engine when you want a boutique growth partner with senior execution rather than SDR seats.Outreach Engine vs Martal GroupMartal Group is a large, tiered sales as a service provider with 200+ onshore sales executives, published average funnels, and options that run from lead generation through closing and account management. Outreach Engine is a smaller team with higher talent density that can handle the same breadth, scale and volume of qualified conversations, with or without a pre-built list, and hands them to your Sales team to close, with the service level expected of a boutique growth partner. Choose Martal when you want an outside team to carry deals past the first meeting or need a large onshore bench. Choose Outreach Engine when you want senior, high execution talent and your own reps to close.

Best of lists

Best Outsourced SDR Companies in 2026Eight outsourced SDR companies compared on staffing model, pricing, contracts and proof, from each company's own pages, with who fits each best.Best B2B SaaS Lead Generation Companies in 2026Seven outbound lead generation companies for B2B SaaS compared on proof, pricing, channels and fit, from each company's own pages.

Client stories

OR Trax: Healthcare technologyHealthcare SaaS serving hospitals and surgery centers. Exited to Banyan Capital.HubEngage: HR technologyInternal HR SaaS focused on employee communication and retention.Westlink: Software development servicesSoftware development partner serving logistics and startup buyers.

Related services

Revenue as a Service (RaaS)Qualified pipeline from one accountable team that owns the strategy, data, outreach and SDR execution behind it.B2B appointment settingQualified sales conversations booked directly onto your team's calendars, through coordinated email, LinkedIn and calling.Outsourced cold calling servicesReal time conversations with decision makers who ignore the inbox, from human led calls focused on qualification and opportunity creation.

All services

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