Resources
The pipeline playbook
Practical writing on outbound, sales development and revenue operations, published on a steady cadence so the most current thinking is always here.
The Best Outbound Channels for Customer Experience Platforms
Rank channels for customer experience platforms based on how this audience actually buys.
The Best Outbound Channels for FinTech Companies
Rank channels for fintech companies based on how this audience actually buys.
The Best Outbound Channels for HR Technology Companies
Rank channels for HR technology companies based on how this audience actually buys.
The Best Outbound Channels for Marketing Technology Companies
Rank channels for marketing technology companies based on how this audience actually buys.
The Best Outbound Channels for Sales Technology Companies
Rank channels for sales technology companies based on how this audience actually buys.
The Best Outbound Channels for AI Software Companies
Rank channels for AI software companies based on how this audience actually buys.
How Technology Consulting Firms Build Predictable Pipeline
Use the real pain points and triggers for technology consulting firms, not generic advice.
How Growth Consulting Firms Build Predictable Pipeline
Use the real pain points and triggers for growth consulting firms, not generic advice.
How Sales Consulting Firms Build Predictable Pipeline
Use the real pain points and triggers for sales consulting firms, not generic advice.
How Revenue Consulting Firms Build Predictable Pipeline
Use the real pain points and triggers for revenue consulting firms, not generic advice.
How Business Consulting Firms Build Predictable Pipeline
Use the real pain points and triggers for business consulting firms, not generic advice.
How Technology Recruiting Firms Build Predictable Pipeline
Use the real pain points and triggers for technology recruiting firms, not generic advice.
How Talent Acquisition Firms Build Predictable Pipeline
Use the real pain points and triggers for talent acquisition firms, not generic advice.
How Staffing Companies Build Predictable Pipeline
Use the real pain points and triggers for staffing companies, not generic advice.
How Executive Search Firms Build Predictable Pipeline
Use the real pain points and triggers for executive search firms, not generic advice.
How Recruiting Agencies Build Predictable Pipeline
Use the real pain points and triggers for recruiting agencies, not generic advice.
How Creative Agencies Build Predictable Pipeline
Use the real pain points and triggers for creative agencies, not generic advice.
How Branding Agencies Build Predictable Pipeline
Use the real pain points and triggers for branding agencies, not generic advice.
How Paid Media Agencies Build Predictable Pipeline
Use the real pain points and triggers for paid media agencies, not generic advice.
How SEO Agencies Build Predictable Pipeline
Use the real pain points and triggers for SEO agencies, not generic advice.
How Demand Generation Agencies Build Predictable Pipeline
Use the real pain points and triggers for demand generation agencies, not generic advice.
How Digital Marketing Agencies Build Predictable Pipeline
Use the real pain points and triggers for digital marketing agencies, not generic advice.
How Enterprise Software Companies Build Predictable Pipeline
Use the real pain points and triggers for enterprise software companies, not generic advice.
How Business Intelligence Software Companies Build Predictable Pipeline
Use the real pain points and triggers for business intelligence software companies, not generic advice.
How Customer Experience Platforms Build Predictable Pipeline
Use the real pain points and triggers for customer experience platforms, not generic advice.
How FinTech Companies Build Predictable Pipeline
Use the real pain points and triggers for fintech companies, not generic advice.
How HR Technology Companies Build Predictable Pipeline
Use the real pain points and triggers for HR technology companies, not generic advice.
How Marketing Technology Companies Build Predictable Pipeline
Use the real pain points and triggers for marketing technology companies, not generic advice.
How Sales Technology Companies Build Predictable Pipeline
Use the real pain points and triggers for sales technology companies, not generic advice.
How AI Software Companies Build Predictable Pipeline
Use the real pain points and triggers for AI software companies, not generic advice.
Why Companies Struggle With Pipeline Growth
The structural reasons pipeline stalls and how to fix each.
How to Build a Repeatable Revenue Engine
The components and the order to build them in.
How Many Cold Emails Should You Send Per Month?
Why the answer is deliverability bound, not a fixed number.
Cold Email Metrics That Actually Matter
Placement, positive reply rate and meetings over vanity opens.
Cold Email Deliverability: How to Land in the Inbox in 2026
Infrastructure, warmup, list hygiene and sending discipline, step by step.
Lead Generation vs Demand Generation: What Is the Difference?
Clear definitions, a table, and when each matters.
Why Most B2B Lead Generation Programs Fail
The few root causes: bad data, weak targeting, no qualification, no follow up.
What Is B2B Lead Generation? The 2026 Definition and Playbook
Definition first, then the system and the common mistakes.
When to Outsource Sales Development (and When Not To)
Honest signals for and against, not a pitch.
The Real Cost of Building an In House SDR Team
Break down salary, commission, tooling, management and ramp with specific line items.
How Revenue Teams Build and Scale Predictable Pipeline
A system view: targeting, channels, qualification, review loop.
Revenue as a Service vs Hiring SDRs: Cost, Speed and Risk Compared
Front load a verdict, then a cost and timeline table.
SDR Outsourcing vs Hiring In House: How to Decide
Outsourcing SDRs reaches pipeline faster with lower fixed cost and less management; hiring in house gives more control once you have the volume and leadership to support it. Here is the full breakdown.
What Is Revenue as a Service? A Plain Definition for B2B Leaders
Revenue as a Service is a managed model where an outside team owns outbound strategy and execution to generate qualified pipeline. Here is how it works and when it fits.
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