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Outreach Engine

For Marketing and Sales

Prospect data services

Accurate contacts and account intelligence that make every channel perform.

Build my pipelineWhat's included
At a glanceData
The job it does
Make sure outreach is aimed at the right people with accurate information.
What it moves
Data accuracyBounce rateCoverage of the ICPPersonalization fields available
Best for
Teams with channels but poor data · New segment research · Personalization at scale

What is prospect data & research?

Prospect data and research is the discipline of building accurate, segmented contact lists and the sales intelligence behind them, including ideal customer profile development, list building and enrichment. Clean, well targeted data is the foundation that determines whether every other outbound channel performs.

1.7x

Top performing sellers are 1.7x more likely to use prospecting AI agents, and 54% of sellers have already used agents. Salesforce, State of Sales 2026

What's included

What's included in Prospect Data & Research, run by one team.

  • 01Ideal customer profile development
  • 02Target account list building
  • 03Contact discovery and verification
  • 04Data enrichment and segmentation
  • 05Buying signal research
  • 06List maintenance and hygiene

Why now

Why data quality decides outbound results

Every outbound channel is only as good as the list behind it. Bad data wastes sends, damages sender reputation, burns call time and puts the wrong message in front of the wrong person. Salesforce's 2026 State of Sales found that high performing sales teams are far more likely to prioritize data hygiene than underperformers.

Bought lists age quickly and rarely match a specific ICP. Custom research, built for your accounts and refreshed on a schedule, is what makes targeting precise.

How we run it

How we build prospect data

We turn your ICP into a sourcing plan, combine multiple data providers with manual research and AI assisted discovery, verify emails and phone numbers, and enrich each account with the signals that make outreach timely.

Data is refreshed on a schedule so new hires, new companies and new triggers keep feeding the program.

  • ICP to sourcing plan
  • Multi source contact discovery
  • Email and phone verification
  • Trigger and signal enrichment
  • Buying committee coverage
  • Scheduled refresh

Process

How implementation works.

  1. 1

    Define

    Build the ICP and segmentation logic.

  2. 2

    Source

    Find accounts and contacts that fit.

  3. 3

    Verify

    Validate contact details to protect deliverability.

  4. 4

    Enrich

    Add the fields that power personalization.

  5. 5

    Maintain

    Keep lists clean as data decays.

What good looks like

How to tell if your data is working

Watch bounce rate, connect rate on calls and the share of contacts who match the ICP on inspection. A rising bounce rate or a falling connect rate is usually the first sign a list is aging.

What we report on

  • Data accuracy
  • Bounce rate
  • Coverage of the ICP
  • Personalization fields available

Results

Client results from Prospect Data & Research programs.

Each client's own reported figures.

All client results
Client results
AI hiring technology200+Qualified meetings booked in 2025Attending multiple industry events without converting booth traffic into scheduled meetings. Manually building restaurant industry lists was slow and inconsistent.Read the story
Risk intelligence software5Qualified Fortune 1000 meetings in 2 monthsInternal SDR team was generating less than one meeting per rep per month. Manual list building against the fractured US banking and credit union market was breaking down.Read the story
Education services150+Opportunities booked as of July 2025Two-person sales team relying almost entirely on inbound. No scalable way to reach decision makers across regions and segments.Read the story

Research

What the research says

Current, independent data behind how we run prospect data & research.

See the full research library

Where Data fits for Marketing and Sales

Account based marketing that generates sales conversationsTurn your target account list into qualified pipeline with coordinated email, LinkedIn, calling and buying committee outreach.ABM lead generation from the accounts you already choseInstead of generating thousands of random leads, generate conversations with the buying committees inside your target accounts.Outbound lead generation that produces qualified conversationsReach the companies you want to sell to, before they start searching, with coordinated email, LinkedIn and calling.

Industries we run Data for

Frequently asked questions

Can I just buy a list instead?

Bought lists decay fast and often miss the ICP, which hurts deliverability and reply quality. Researched and verified data aimed at your profile performs far better per send.

Why does prospect data quality matter so much for outbound?

Outreach can only be as good as the list behind it. Inaccurate or poorly targeted data lowers deliverability, wastes sends and produces irrelevant conversations no matter how strong the copy is.

Further reading

What is Prospect Data & Research?Prospect data and research is the discipline of building accurate, segmented contact lists and the sales intelligence behind them, including ideal customer profile development, list building and enrichment. Clean, well targeted data is the foundation that determines whether every other outbound channel performs.Outbound Prospecting: A Practical Guide for B2B Sales TeamsOutbound prospecting is the systematic process of identifying, contacting, and engaging high-value target accounts to turn them into qualified sales…Cold Email Deliverability: How to Land in the Inbox in 2026Cold email deliverability is the technical and operational measure of how successfully your outbound messages land in a prospect's primary inbox rather than…Why Most B2B Lead Generation Programs FailUnderstanding why lead generation fails is the first step toward building a predictable sales pipeline.What Is B2B Lead Generation? The 2026 Definition and PlaybookWhat is B2B lead generation? B2B lead generation is the systematic process of identifying, attracting, and engaging business buyers who have a demonstrated…

Compare your options

Outsourced SDR vs In House SDROutsourcing sales development is usually faster and lower risk when you need pipeline within a quarter, want to avoid recruiting and management overhead, or are testing a new segment. Building an in house team tends to win once outbound is a proven core motion you intend to scale permanently and want full control of day to day.Revenue as a Service vs Traditional Lead Generation AgencyA traditional lead generation agency typically delivers leads or lists and stops there. Revenue as a Service owns the full path from targeting through qualification to booked meetings and pipeline, and is accountable for outcomes rather than activity. Choose a lead generation agency for raw top of funnel volume, and Revenue as a Service when you want a managed system accountable for qualified pipeline.Cold Email vs Cold Calling for B2B OutboundCold email scales reach efficiently and suits buyers who live in their inbox, while cold calling reaches people who ignore email and moves considered, higher value deals through a live conversation. The strongest programs do not choose: they run both against the same target list so each channel reaches the buyers the other misses.Outbound vs Inbound Lead GenerationInbound lead generation attracts buyers who are already searching and compounds slowly over time, while outbound reaches a defined list of ideal accounts on your timeline and produces pipeline you can forecast. Most B2B companies need both, but outbound is the faster lever when you must create pipeline now or sell into a market that is not yet searching for you.Account Based Outbound vs an Appointment Setting AgencyAn appointment setting agency finds contacts, sends cold email and books meetings. Account based outbound starts from your target accounts, maps each buying committee, builds and enriches the data, coordinates email, LinkedIn and calling across every contact, qualifies the interest and reports by account. Choose appointment setting for simple, high volume sales to single decision makers; choose account based outbound when deals are larger, committees are bigger and the accounts you want are specific.Outreach Engine vs BelkinsBelkins is a larger, broader agency built around appointment setting, with a long menu of channels and add-on services and an advertised yearly appointment range. Outreach Engine can handle the same breadth, scale and appointment volume targets, with or without a pre-built target list, through a smaller team with higher talent density that gives you the service level expected of a boutique growth partner. Choose Belkins when you want the widest menu of add-on services from a larger organization. Choose Outreach Engine when you want senior, high execution talent running your program.

Client stories

HubEngage: HR technologyInternal HR SaaS focused on employee communication and retention.Westlink: Software development servicesSoftware development partner serving logistics and startup buyers.Solwey: Software development servicesAI automation and custom software for mid-market and enterprise.

Related services

B2B lead generation servicesQualified conversations with the companies that fit your ICP, from target account research and contact discovery through outreach.B2B cold email servicesReplies and meetings from the accounts you target, through cold email built on protected infrastructure, accurate data and relevant copy.Account based outboundEngagement across the buying committee of every target account, through coordinated email, LinkedIn and calling.

All services

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