The cost of building an sdr team ranges from $120,000 to $180,000 per representative in their first year when accounting for base salary, benefits, recruitment, sales enablement software, and management overhead. For a standard starting unit of three representatives and a dedicated manager, founders must model an annual budget of $450,000 to $600,000. This capital outlay includes the non-recoverable costs of recruitment fees, tech stack licensing, and low productivity during the initial onboarding period.
Before committing significant capital to an internal recruitment drive, founders must analyze the specific line items that comprise this fully loaded figure.
What is the baseline salary and commission for an SDR?
The baseline base salary