Skip to content
Outreach Engine

For Sales

Build more B2B pipeline without hiring more SDRs

Outreach Engine builds and operates a multi channel outbound engine that generates qualified sales conversations for your team.

Build my pipelineSee how it works

How it works

  1. 1Best accounts
  2. 2Right decision makers
  3. 3Multi channel outreach
  4. 4Follow up
  5. 5Qualified meetings on your calendar

The short answer

Outreach Engine outsources the top of your sales process: finding the right accounts and decision makers, running outreach across email, LinkedIn and phone, following up, and booking qualified conversations onto your reps' calendars. Your AEs keep the part that needs them, which is running the sales process and closing.

Built for

Sales teams

Looking from the Marketing side?

Outcomes

What changes when this is running.

  • More qualified conversations with the accounts your team wants to close
  • More pipeline coverage without adding SDR headcount
  • AEs spend their time selling, not prospecting
  • A predictable outbound motion you can plan against

Research

What the 2026 research says

Current, independent data on how B2B buyers make decisions, and why it matters for this program.

See the full research library

What sales outsourcing means here

Sales outsourcing can mean anything from renting an SDR to handing over the entire sales cycle. We outsource the part of the process that consumes the most rep time and produces the least selling: prospecting.

We identify your best accounts, find the right decision makers, build the messaging, run multi channel outreach, follow up with interested prospects and book qualified conversations directly onto your team's calendars. Your reps focus on closing. We focus on creating opportunities.

Outbound lead generation

Outbound is built from your ideal customer profile and target accounts, not a purchased list. Every campaign has a defined audience, a reason to reach out now and a clear next step.

B2B appointment setting

A meeting only counts if the right person attends with a real problem. Meetings are qualified against criteria your sales leaders set, confirmed before they happen, and handed over with the context the rep needs to run them well.

Sales prospecting

Account research, contact discovery and trigger monitoring happen continuously, so the next set of conversations is always being built while your team works the current one.

Cold email, cold calling and LinkedIn, coordinated

Each channel reaches people the others miss. Email scales, phone creates real time conversations, and LinkedIn builds familiarity. Run together against the same accounts, they produce more conversations than any one of them alone.

SDR capacity without the hiring cycle

Hiring an SDR means recruiting, onboarding, ramp, tooling, data and management before the first meeting lands, and the process starts again when they leave. An outsourced team arrives with the infrastructure already built and scales with your pipeline targets instead of your hiring plan.

What stays with your team

Discovery calls, demos, proposals, negotiation and closing stay with your AEs. If you are looking for an outsourced team to close deals for you, we are not the right fit; if you want your closers spending their time closing, we are.

Who it is for

Written for the people who own the number.

  • CRO / VP Sales

    Generate more qualified pipeline without continuously adding SDR headcount.

  • VP Business Development

    Build a predictable outbound engine across email, LinkedIn and phone.

  • Sales Director

    Put more qualified prospects in front of your sales team so reps can spend more time selling.

The difference

Not another appointment setting agency.

Typical lead generation agency

  1. 1Find contacts
  2. 2Send cold emails
  3. 3Book meetings

Measured by meetings booked.

Outreach Engine

  1. 1Define target accounts
  2. 2Map buying committees
  3. 3Build and enrich account data
  4. 4Develop persona specific messaging
  5. 5Coordinate email, LinkedIn and calling
  6. 6Manage replies and engagement
  7. 7Qualify opportunities
  8. 8Feed conversations to Sales
  9. 9Optimize campaigns based on account engagement

Closer to an outsourced pipeline engine than traditional appointment setting. See the full comparison

Results

Programs like this, and what they produced.

Each client's own reported figures.

All client results
Client results
Risk intelligence software5Qualified Fortune 1000 meetings in 2 monthsInternal SDR team was generating less than one meeting per rep per month. Manual list building against the fractured US banking and credit union market was breaking down.Read the story
Education services150+Opportunities booked as of July 2025Two-person sales team relying almost entirely on inbound. No scalable way to reach decision makers across regions and segments.Read the story
Software development servicesDirectConsistent intro call flow booked straight onto the calendarNeeded to expand into hard to reach segments (large rental real estate owners and property managers) that resisted traditional outbound.Read the story

How we deliver it

The services behind this program.

For Marketing

Turn target account lists into measurable engagement and qualified pipeline.

Account based marketing

For Sales

More qualified conversations with the accounts your team wants to close.

You are on this page.

Related programs

Outbound lead generation that produces qualified conversationsReach the companies you want to sell to, before they start searching, with coordinated email, LinkedIn and calling.One outbound engine. Built for Sales and Marketing.Outreach Engine helps B2B Sales and Marketing teams turn target accounts into qualified pipeline through coordinated email, LinkedIn, calling and account based outreach.Multichannel outreach that reads as one conversationCoordinate email, LinkedIn and calling across every contact in the account, so each touch builds on the last.Account based marketing that generates sales conversationsTurn your target account list into qualified pipeline with coordinated email, LinkedIn, calling and buying committee outreach.

Compare your options

Outsourced SDR vs In House SDROutsourcing sales development is usually faster and lower risk when you need pipeline within a quarter, want to avoid recruiting and management overhead, or are testing a new segment. Building an in house team tends to win once outbound is a proven core motion you intend to scale permanently and want full control of day to day.Account Based Outbound vs an Appointment Setting AgencyAn appointment setting agency finds contacts, sends cold email and books meetings. Account based outbound starts from your target accounts, maps each buying committee, builds and enriches the data, coordinates email, LinkedIn and calling across every contact, qualifies the interest and reports by account. Choose appointment setting for simple, high volume sales to single decision makers; choose account based outbound when deals are larger, committees are bigger and the accounts you want are specific.

Key terms

Further reading

SDR Outsourcing vs Hiring In House: How to DecideFor most companies that need pipeline within a quarter, outsourcing sales development is the faster, lower risk path: it removes recruiting and ramp time…What Is Revenue as a Service? A Plain Definition for B2B LeadersRevenue as a Service (RaaS) is a managed model where an outside team owns the strategy, data, infrastructure and outbound execution that generate qualified…When to Outsource Sales Development (and When Not To)Knowing when to outsource sales development depends on your product-market fit, internal bandwidth, and go-to-market speed requirements.The Real Cost of Building an In House SDR TeamThe cost of building an sdr team ranges from $120,000 to $180,000 per representative in their first year when accounting for base salary, benefits…

Frequently asked questions

Do you close deals for us?

No. We outsource prospecting and meeting creation. Your AEs run discovery, demos and closing, which is the part of the process where their time is worth the most.

Is sales outsourcing cheaper than hiring SDRs?

Compare the fully loaded cost of an in house SDR (salary, commission, data, tooling, management and ramp time, repeated each time someone leaves) against the program fee, and then compare cost per qualified meeting. That is the number that decides it, and we will walk through it with your figures on the first call.

Can you work alongside our existing SDR team?

Yes. We often add capacity to a team, take on segments or accounts the internal team cannot cover, or build the infrastructure and playbooks the internal team then uses.

How are meetings booked?

Directly onto your reps' calendars, after the prospect has been qualified against the criteria your sales leaders set, with the account context the rep needs attached.

Ready to turn cold prospects into booked meetings?

Get a pipeline plan built around your ICP, your deal size and the channels your buyers actually answer.

Build my pipeline