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Outreach Engine

For Sales and Marketing

One outbound engine. Built for Sales and Marketing.

Outreach Engine helps B2B Sales and Marketing teams turn target accounts into qualified pipeline through coordinated email, LinkedIn, calling and account based outreach.

Build my pipelineSee how it works

How it works

  1. 1You know your market
  2. 2You identify the accounts you want
  3. 3We find and map the right people
  4. 4We engage them across channels
  5. 5We create qualified conversations
  6. 6Your team converts them into revenue

The short answer

Pipeline generation is the work of turning a target market into qualified sales opportunities. Outreach Engine runs it as one coordinated outbound engine: account research, custom data, messaging, email, LinkedIn, calling, reply management, meeting qualification and optimization, owned by one accountable team.

Built for

Sales and Marketing teams

Outcomes

What changes when this is running.

  • Reach more of your target accounts
  • Engage more of the buying committee
  • Generate more qualified sales conversations
  • Expand outbound without adding SDR headcount
  • Give Sales more opportunities from the accounts Marketing already cares about

Research

What the 2026 research says

Current, independent data on how B2B buyers make decisions, and why it matters for this program.

See the full research library

Your TAM is not the problem. Reaching it is.

Buyers are harder to reach than they used to be. Cold email alone is not enough. SDRs cannot consistently reach the entire buying committee. Marketing campaigns generate engagement without always creating conversations. And the best target accounts often never make it into the pipeline.

Pipeline generation fails in the gap between knowing who to reach and actually reaching them. That execution gap is what we close.

One engine, multiple channels

Every part of outbound runs as one coordinated system, so no step depends on a handoff between vendors.

  • 01Cold email
  • 02LinkedIn outreach
  • 03Cold and warm calling
  • 04Custom prospect data
  • 05Account research
  • 06Messaging and campaign strategy
  • 07Reply management
  • 08Meeting qualification
  • 09Campaign optimization

For Marketing

Turn target account lists into measurable engagement and qualified pipeline. Launch account based campaigns across email, LinkedIn and phone without adding another internal team.

For Sales

Give your sales team more qualified conversations with the accounts they actually want to close. We handle prospecting, outreach, follow up and meeting generation so your reps can focus on selling.

Who it is for

Written for the people who own the number.

  • CMO / VP Marketing

    Turn your target account strategy into measurable pipeline.

  • CRO / VP Sales

    Generate more qualified pipeline without continuously adding SDR headcount.

The difference

Not another appointment setting agency.

Typical lead generation agency

  1. 1Find contacts
  2. 2Send cold emails
  3. 3Book meetings

Measured by meetings booked.

Outreach Engine

  1. 1Define target accounts
  2. 2Map buying committees
  3. 3Build and enrich account data
  4. 4Develop persona specific messaging
  5. 5Coordinate email, LinkedIn and calling
  6. 6Manage replies and engagement
  7. 7Qualify opportunities
  8. 8Feed conversations to Sales
  9. 9Optimize campaigns based on account engagement

Closer to an outsourced pipeline engine than traditional appointment setting. See the full comparison

Results

Programs like this, and what they produced.

Each client's own reported figures.

All client results
Client results
Software development services$500,000+In closed dealsNeeded a reliable outbound channel to reach mid-market and enterprise buyers for custom AI and automation work.Read the story
Commercial lending100+Qualified opportunities in 60 daysOutbound was inconsistent and treated as a guessing game rather than a reliable channel.Read the story
Healthcare technology168Demos booked since January 2025Extremely hard to reach industry with fragmented buying committees across hospitals and local surgery centers.Read the story

How we deliver it

The services behind this program.

For Marketing

Turn target account lists into measurable engagement and qualified pipeline.

Account based marketing

For Sales

More qualified conversations with the accounts your team wants to close.

Sales outsourcing

Related programs

Account based marketing that generates sales conversationsTurn your target account list into qualified pipeline with coordinated email, LinkedIn, calling and buying committee outreach.Build more B2B pipeline without hiring more SDRsOutreach Engine builds and operates a multi channel outbound engine that generates qualified sales conversations for your team.Multichannel outreach that reads as one conversationCoordinate email, LinkedIn and calling across every contact in the account, so each touch builds on the last.Outbound lead generation that produces qualified conversationsReach the companies you want to sell to, before they start searching, with coordinated email, LinkedIn and calling.

Compare your options

Revenue as a Service vs Traditional Lead Generation AgencyA traditional lead generation agency typically delivers leads or lists and stops there. Revenue as a Service owns the full path from targeting through qualification to booked meetings and pipeline, and is accountable for outcomes rather than activity. Choose a lead generation agency for raw top of funnel volume, and Revenue as a Service when you want a managed system accountable for qualified pipeline.Account Based Outbound vs an Appointment Setting AgencyAn appointment setting agency finds contacts, sends cold email and books meetings. Account based outbound starts from your target accounts, maps each buying committee, builds and enriches the data, coordinates email, LinkedIn and calling across every contact, qualifies the interest and reports by account. Choose appointment setting for simple, high volume sales to single decision makers; choose account based outbound when deals are larger, committees are bigger and the accounts you want are specific.

Key terms

Further reading

How Technology Consulting Firms Build Predictable PipelineA predictable pipeline for technology consulting firms requires shifting from reactive, referral-based business development to a systematic outbound machine…How Growth Consulting Firms Build Predictable PipelineBuilding a predictable pipeline for growth consulting firms requires decoupling delivery from business development to break the classic feast or famine cycle.How Sales Consulting Firms Build Predictable PipelineBuilding a predictable pipeline for sales consulting firms requires decoupling delivery from business development to break the feast and famine cycle.How Revenue Consulting Firms Build Predictable PipelineBuilding a predictable pipeline for revenue consulting firms requires shifting from reactive, network-driven referrals to a systematic outbound system that…

Frequently asked questions

What is pipeline generation?

Pipeline generation is the process of creating qualified sales opportunities from a target market, through outbound, inbound or both. It is measured in qualified conversations and pipeline value, not in leads or activity.

Who owns pipeline generation, Sales or Marketing?

Increasingly both. Marketing owns the target account strategy and sourced pipeline; Sales owns the conversations and the close. An outbound engine that both teams agree on is how the account list becomes pipeline without the two teams arguing over credit.

What does Outreach Engine need from us to start?

Your ideal customer profile, the accounts or segments you want to reach, your deal size, and access to the calendars meetings should be booked onto. We build everything else.

Ready to turn cold prospects into booked meetings?

Get a pipeline plan built around your ICP, your deal size and the channels your buyers actually answer.

Build my pipeline