** A new VP of Engineering or CTO almost always rebuilds their team within the first six months.
- Product expansions: Press releases about new API integrations or enterprise security features signal a need for specialized backend talent.
(Wait, typo "Leadership churn>", fix to "Leadership churn:")
Step 2: Segment your lists by engineering departments
Generic outreach to human resources rarely works for specialized tech roles. You must segment your data so you can speak directly to engineering leaders.
Create lists categorized by specific tech stacks, such as AWS infrastructure, Golang development, or machine learning engineering. Your campaigns should target engineering managers, directors, and VPs who actually feel the pain of a slow delivery roadmap.