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Outreach Engine vs Martal Group

Outreach EnginevsMartal Group

The verdict

Martal Group is a large, tiered sales as a service provider with 200+ onshore sales executives, published average funnels, and options that run from lead generation through closing and account management. Outreach Engine is a smaller team with higher talent density that can handle the same breadth, scale and volume of qualified conversations, with or without a pre-built list, and hands them to your Sales team to close, with the service level expected of a boutique growth partner. Choose Martal when you want an outside team to carry deals past the first meeting or need a large onshore bench. Choose Outreach Engine when you want senior, high execution talent and your own reps to close.

Head to head

How the two compare, dimension by dimension.

DimensionOutreach EngineMartal Group
What it isAn account based outbound program run by a smaller, higher talent density team. It works from your target account list or builds one from your ideal customer profile, maps the buying committee, builds the data and messaging, and runs coordinated email, LinkedIn and calling that ends in qualified conversations for Sales.A B2B lead generation agency and sales enablement partner that calls itself a "Sales as a Service" company.
ChannelsCold email, human led cold calling and LinkedIn outreach, run as one coordinated sequence against the same target accounts.Cold email, LinkedIn outreach and cold calling, with inbound lead generation, SEO and sales training offered separately.
Where the engagement endsAt a qualified conversation handed to your Sales team, who run the sales process and close.Depends on the tier. Tier 1 is lead generation. Tier 2 adds sales and customer onboarding. Tier 3 adds account management.
Team modelHuman SDRs and senior sales talent working a plan built for your accounts.200+ onshore sales executives, roughly 60% in the US, 20% in Canada, 10% in the EU and 10% in Latin America, per its homepage.
PricingNot published on outreachengine.co. Book a call to scope a program.Not published. Its pricing page says "Inquire about pricing". Tier 1 is a flat monthly fee. Tier 2 adds a sales commission.
Contract termsScoped per program, starting with a diagnosis phase.A pilot campaign of 3 to 4 months, then a monthly subscription, per its pricing page.
Published benchmarksQualified meetings and acceptance rate rather than raw meeting count, with inputs, market signal and pipeline agreed before launch.Its pricing page publishes an average outbound funnel of 20 to 30 qualified leads, and its homepage shows booked meetings by industry.
Scale and proofNine named client stories with the clients' own figures, including Chattr (200+ qualified meetings in 2025) and OR Trax ($10M+ in accepted pipeline). Two have client recorded video testimonials.Says it works with more than 2,000 companies. Example results include 145 booked meetings over 27 months for a technology client and 62 over 8 months for a B2B SaaS client.

Choose this when

Outreach Engine

  • Your reps should own the sales process and you want qualified conversations delivered to them
  • You want the accounts and buying committees diagnosed and mapped before volume, with or without a pre-built list
  • You prefer a smaller team with higher talent density and boutique level service over a large agency bench
  • You want email, LinkedIn and calling run as one sequence by one accountable team

Choose this when

Martal Group

  • You want an outside team to run discovery calls, closing or account management too
  • You need a large onshore bench across North America, the EU and Latin America
  • You want published average funnel benchmarks to compare against
  • You want results broken out by industry on the vendor's own pages

Sources and fairness

About Martal Group, and where these facts come from

A B2B lead generation agency and sales enablement partner that calls itself a "Sales as a Service" company. Headquartered in Oakville, Ontario according to its April 2026 press release. Its homepage says 15 years in business.

Everything about Martal Group on this page comes from its own public pages, captured on . Figures are the company's own claims, not independently verified. Outreach Engine publishes this page and is a competitor of Martal Group, so read it with that in mind and confirm details with Martal Group directly. If anything here is out of date or wrong, email hello@outreachengine.co and we will correct it.

Research

What the research says

Current, independent data that bears on this decision.

  • 60/40

    The B2B buying journey shifted from a 70/30 to a 60/40 split between independent research and seller engagement, and buyers still averaged 16 interactions per person with the winning vendor.

    6sense, 2025 B2B Buyer Experience Report, Nov 2025. More than 4,000 buyers across North America, EMEA and APAC.

  • 10

    B2B customers use an average of ten interaction channels in their buying journey, up from five in 2016. At any stage, a third want in person, a third remote and a third digital self serve.

    McKinsey, B2B Pulse 2024, Sep 2024. Ninth edition of the survey; about 30,000 respondents globally since 2016.

  • 69%

    69% of B2B buyers prefer to validate AI generated insights with a sales rep.

    Gartner survey, presented at the Gartner CSO & Sales Leader Conference, May 2026. 645 B2B buyers, surveyed August to September 2025.

See the full research library

Frequently asked questions

Is Outreach Engine an alternative to Martal Group?

Yes, when you want outbound handled externally. Martal offers tiers that extend through closing and account management. Outreach Engine is a smaller, higher talent density team that focuses on getting qualified conversations onto your Sales team's calendar, at the same breadth and volume, with or without a pre-built list.

Does Martal Group publish its prices?

No. Its pricing page describes three tiers and says to inquire about pricing. It states a flat monthly fee after a pilot, with a sales commission added at Tier 2. Outreach Engine does not publish prices either.

Which is better for a startup?

If you need someone to run demos and close deals as well as book them, Martal's higher tiers cover that. If you have a closer and want a high execution team to fill the pipeline, with or without a target list, Outreach Engine fits. Ask both for results from companies at your stage.

Where do the facts about Martal Group on this page come from?

From Martal Group's own public pages, captured on the date shown on this page, with the source links listed under the comparison. Nothing here comes from memory or from third party rankings. Companies change their pricing and services, so confirm details with Martal Group directly. If something here is out of date or wrong, email hello@outreachengine.co and we will correct it.

Best-of lists that include both

Best Outsourced SDR Companies in 2026Eight outsourced SDR companies compared on staffing model, pricing, contracts and proof, from each company's own pages, with who fits each best.Best LinkedIn Lead Generation Agencies in 2026Seven LinkedIn lead generation agencies compared on how they run outreach, pricing, account access and proof, from each company's own pages.Best B2B SaaS Lead Generation Companies in 2026Seven outbound lead generation companies for B2B SaaS compared on proof, pricing, channels and fit, from each company's own pages.

Client results behind Outreach Engine's side

Chattr: AI hiring technologyHiring efficiency platform powered by conversational AI. 8-figure exit to UKG.Supply Wisdom: Risk intelligence softwareEnterprise risk assessment AI for Fortune 1000 and top US banks.

Terms used on this page

What is Sales Development Representative (SDR)?A sales development representative is a sales professional who focuses on the top of the funnel: prospecting target accounts, running outreach and qualifying interest into booked meetings for account executives. SDRs are measured on activity, qualified meetings and pipeline created rather than on closed revenue.What is Multichannel Outreach?Multichannel outreach is contacting prospects through several coordinated channels, usually email, LinkedIn and phone, as one planned sequence in which each touch builds on the last.

Built for your industry

B2B SaaS CompaniesSoftware companies that sell to other businesses and live or die by predictable pipeline and efficient growth.

Programs this applies to

Build more B2B pipeline without hiring more SDRsOutreach Engine builds and operates a multi channel outbound engine that generates qualified sales conversations for your team.One outbound engine. Built for Sales and Marketing.Outreach Engine helps B2B Sales and Marketing teams turn target accounts into qualified pipeline through coordinated email, LinkedIn, calling and account based outreach.Account based marketing that generates sales conversationsTurn your target account list into qualified pipeline with coordinated email, LinkedIn, calling and buying committee outreach.ABM lead generation from the accounts you already choseInstead of generating thousands of random leads, generate conversations with the buying committees inside your target accounts.

Related services

Outsourced SDR servicesMore qualified meetings without adding SDR headcount, from a dedicated team that prospects, qualifies and books as an extension of yours.LinkedIn lead generation servicesFamiliarity and conversations with target buyers where they build their professional reputation, through LinkedIn prospecting.B2B lead generation servicesQualified conversations with the companies that fit your ICP, from target account research and contact discovery through outreach.

Other comparisons

Outsourced SDR vs In House SDROutsourcing sales development is usually faster and lower risk when you need pipeline within a quarter, want to avoid recruiting and management overhead, or are testing a new segment. Building an in house team tends to win once outbound is a proven core motion you intend to scale permanently and want full control of day to day.Revenue as a Service vs Traditional Lead Generation AgencyA traditional lead generation agency typically delivers leads or lists and stops there. Revenue as a Service owns the full path from targeting through qualification to booked meetings and pipeline, and is accountable for outcomes rather than activity. Choose a lead generation agency for raw top of funnel volume, and Revenue as a Service when you want a managed system accountable for qualified pipeline.Cold Email vs Cold Calling for B2B OutboundCold email scales reach efficiently and suits buyers who live in their inbox, while cold calling reaches people who ignore email and moves considered, higher value deals through a live conversation. The strongest programs do not choose: they run both against the same target list so each channel reaches the buyers the other misses.Outbound vs Inbound Lead GenerationInbound lead generation attracts buyers who are already searching and compounds slowly over time, while outbound reaches a defined list of ideal accounts on your timeline and produces pipeline you can forecast. Most B2B companies need both, but outbound is the faster lever when you must create pipeline now or sell into a market that is not yet searching for you.Account Based Outbound vs an Appointment Setting AgencyAn appointment setting agency finds contacts, sends cold email and books meetings. Account based outbound starts from your target accounts, maps each buying committee, builds and enriches the data, coordinates email, LinkedIn and calling across every contact, qualifies the interest and reports by account. Choose appointment setting for simple, high volume sales to single decision makers; choose account based outbound when deals are larger, committees are bigger and the accounts you want are specific.Outreach Engine vs BelkinsBelkins is a larger, broader agency built around appointment setting, with a long menu of channels and add-on services and an advertised yearly appointment range. Outreach Engine can handle the same breadth, scale and appointment volume targets, with or without a pre-built target list, through a smaller team with higher talent density that gives you the service level expected of a boutique growth partner. Choose Belkins when you want the widest menu of add-on services from a larger organization. Choose Outreach Engine when you want senior, high execution talent running your program.Outreach Engine vs SalesHiveSalesHive is a sales development agency that supplies US-based SDRs running calling and email on its own platform, with a published tier structure, no setup fees and month to month terms. Outreach Engine adds LinkedIn, buying committee mapping and an up front diagnosis, and can run at the same volume with or without a pre-built list, through a smaller team with higher talent density and boutique level service. Choose SalesHive when you want phone and email SDR capacity on simple, flexible terms. Choose Outreach Engine when execution quality and senior attention matter more than seat count.Outreach Engine vs SalesRoadsSalesRoads is a long running outsourced sales development company with dedicated SDR teams, a coaching and optimization bench, and unusually clear published pricing per SDR. Outreach Engine adds LinkedIn, buying committee mapping and a diagnosis phase, and can run at comparable volume with or without a pre-built list, through a smaller team with higher talent density and boutique level service, without published prices. Choose SalesRoads when you want a dedicated phone and email SDR team at a price you can see up front. Choose Outreach Engine when you want a boutique growth partner with senior execution rather than SDR seats.Outreach Engine vs LeadiumLeadium is an appointment setting and data sourcing provider with US-based SDRs, month to month contracts, shared Slack channels and a wide channel list including SMS and gifting. It guarantees its service and activity deliverables, and says it does not guarantee outbound outcomes. Outreach Engine can match that volume without a pre-built list, adds buying committee coverage and an audit first, and delivers it through a smaller team with higher talent density and boutique level service. Choose Leadium for flexible terms and activity commitments. Choose Outreach Engine when senior execution and a boutique level of service matter most.

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