For Sales and Marketing
Multichannel outreach that reads as one conversation
Coordinate email, LinkedIn and calling across every contact in the account, so each touch builds on the last.
How it works
- 1LinkedIn familiarity
- 2Email with context
- 3Call with a reason
- 4Follow up in the channel that replied
The short answer
Built for
Sales and Marketing teams
Outcomes
What changes when this is running.
- More of the buying committee reached
- Higher reply rates than a single channel alone
- Conversations that continue in the channel the buyer prefers
Research
What the 2026 research says
Current, independent data on how B2B buyers make decisions, and why it matters for this program.
10
B2B customers use an average of ten interaction channels in their buying journey, up from five in 2016. At any stage, a third want in person, a third remote and a third digital self serve.
McKinsey, B2B Pulse 2024, Sep 2024. Ninth edition of the survey; about 30,000 respondents globally since 2016.
60/40
The B2B buying journey shifted from a 70/30 to a 60/40 split between independent research and seller engagement, and buyers still averaged 16 interactions per person with the winning vendor.
6sense, 2025 B2B Buyer Experience Report, Nov 2025. More than 4,000 buyers across North America, EMEA and APAC.
13 + 9
The typical B2B buying decision now includes 13 internal stakeholders and nine external influencers, rising for more complex or strategic purchases.
Why one channel is not enough
Every channel has a ceiling. Some buyers never check the inbox you have, some never answer unknown numbers, some are rarely on LinkedIn. A program that relies on one channel reaches only the people who happen to prefer it.
Coordination is the point
Multichannel outreach is not three campaigns running in parallel. The call references the email, the email follows the LinkedIn connection, and a reply in any channel pauses the others. Coordinated across every contact in an account, it tells one consistent story to the whole buying committee.
How a sequence is built
Sequences are built by role and account tier. Senior buyers get fewer, better touches; practitioners get more. The order of channels, the timing between touches and the message in each is tested and adjusted weekly against real replies.
The difference
Not another appointment setting agency.
Typical lead generation agency
- 1Find contacts
- 2Send cold emails
- 3Book meetings
Measured by meetings booked.
Outreach Engine
- 1Define target accounts
- 2Map buying committees
- 3Build and enrich account data
- 4Develop persona specific messaging
- 5Coordinate email, LinkedIn and calling
- 6Manage replies and engagement
- 7Qualify opportunities
- 8Feed conversations to Sales
- 9Optimize campaigns based on account engagement
Closer to an outsourced pipeline engine than traditional appointment setting. See the full comparison
Results
Programs like this, and what they produced.
Each client's own reported figures.
| Client | Result | The problem | Story |
|---|---|---|---|
 Healthcare technology | 168Demos booked since January 2025 | Extremely hard to reach industry with fragmented buying committees across hospitals and local surgery centers. | Read the story |
 Education services | 150+Opportunities booked as of July 2025 | Two-person sales team relying almost entirely on inbound. No scalable way to reach decision makers across regions and segments. | Read the story |
 Commercial lending | 100+Qualified opportunities in 60 days | Outbound was inconsistent and treated as a guessing game rather than a reliable channel. | Read the story |
How we deliver it
The services behind this program.
- Cold Email OutreachReplies and meetings from the accounts you target, through cold email built on protected infrastructure, accurate data and relevant copy.
- LinkedIn Lead GenerationFamiliarity and conversations with target buyers where they build their professional reputation, through LinkedIn prospecting.
- Cold Calling ServicesReal time conversations with decision makers who ignore the inbox, from human led calls focused on qualification and opportunity creation.
- Account Based OutboundEngagement across the buying committee of every target account, through coordinated email, LinkedIn and calling.
For Marketing
Turn target account lists into measurable engagement and qualified pipeline.
Account based marketingRelated programs
Compare your options
Key terms
Further reading
Frequently asked questions
What is multichannel outreach?
Multichannel outreach is contacting prospects through several coordinated channels, usually email, LinkedIn and phone, as one planned sequence rather than separate campaigns.
Which channel should come first?
It depends on the buyer. Many sequences open with a LinkedIn connection or profile view so the name is familiar, follow with a short relevant email, and use a call to create a real time conversation. The order is tested against the replies your market actually gives.
Does multichannel outreach work for account based marketing?
It is how account based outbound works. Coordinating channels across several contacts in each target account is what turns individual touches into account level engagement.
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