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Outreach Engine

Healthcare technology

OR Trax

Healthcare SaaS serving hospitals and surgery centers. Exited to Banyan Capital.

168

Demos booked since January 2025

$10M+

In accepted pipeline

$2M+

In closed revenue

70%

Of all sourced revenue in 2025

Post-exit

Partnership continued after the exit to Banyan Capital

The bottleneck

Extremely hard to reach industry with fragmented buying committees across hospitals and local surgery centers.

What we did

Built the playbook for cold calling, cold LinkedIn, and cold email, plus messaging documentation, and supported an events marketing motion alongside the internal team. Ran multi-channel outbound across phone, LinkedIn and email with structured messaging playbooks, plus pre-event and post-event outreach to convert booth traffic.

“Outreach Engine was able to get all our sales people enterprise level meetings that closed within 4 weeks.”
Eddie Burchfield, Head of Sales and Marketing, OR Trax

Keep exploring

How Revenue as a Service worksThe managed model that owns strategy, data, infrastructure and execution end to end.The 90 day operating cycleAudit and diagnosis, revenue buildout, controlled execution, then optimize and scale.The full capability surfaceEvery function required to build and run the revenue engine.Named client resultsReal programs and the measurable pipeline outcomes they produced.The team behind the programsOperators who build and run the revenue engine, not consultants who describe it.

Ready to turn cold prospects into booked meetings?

Get a pipeline plan built around your ICP, your deal size and the channels your buyers actually answer.

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