Education services
Beyond BookSmart
Premier executive function coaching company expanding into K-12 and B2B.
150+
Opportunities booked as of July 2025
$100,000+
In MRR closed from our deals
72%
Reply-to-meeting conversion on one signal-based campaign (22 meetings in under 4 weeks)
30 to 50%
Close rate on outbound-sourced leads, above K-12 and B2B benchmarks
10 to 30
Meetings per month, consistently, depending on segment
The bottleneck
Two-person sales team relying almost entirely on inbound. No scalable way to reach decision makers across regions and segments.
What we did
Built a repeatable outbound system with regionally personalized messaging and refined signal data (recently funded schools with new administrators). Ran an automated cold email and cold calling motion, multi-channel testing, and a signal-based campaign targeting newly funded schools.
“We got 80 meetings in 3 months working with Outreach Engine, and closed over $100,000 in net new revenue.”Keep exploring
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