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Outreach Engine

Education services

Beyond BookSmart

Premier executive function coaching company expanding into K-12 and B2B.

150+

Opportunities booked as of July 2025

$100,000+

In MRR closed from our deals

72%

Reply-to-meeting conversion on one signal-based campaign (22 meetings in under 4 weeks)

30 to 50%

Close rate on outbound-sourced leads, above K-12 and B2B benchmarks

10 to 30

Meetings per month, consistently, depending on segment

The bottleneck

Two-person sales team relying almost entirely on inbound. No scalable way to reach decision makers across regions and segments.

What we did

Built a repeatable outbound system with regionally personalized messaging and refined signal data (recently funded schools with new administrators). Ran an automated cold email and cold calling motion, multi-channel testing, and a signal-based campaign targeting newly funded schools.

We got 80 meetings in 3 months working with Outreach Engine, and closed over $100,000 in net new revenue.
Melissa, Director of Sales, Beyond BookSmart

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