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Outreach Engine

Software marketplace

G2 case study

Software marketplace for B2B buyers. Partnership expanded into two more markets.

Industry:B2B SaaS Companies

Results

57
Meetings booked in under 30 days
61
Prospects marked interested
14.19%
Interested rate on the campaign
2
Additional markets G2 asked to expand into
0%
Unsubscribe rate on the campaign

The bottleneck.

Needed to book meetings with HR leaders and introduce them to its software comparison service, so those buyers could see how the marketplace helps teams compare and choose software.

What we did.

Built a three-channel outreach program across email, phone, and LinkedIn, aimed at HR leaders and written to introduce G2's software comparison service. Ran A/B/C tests on different offers and outreach approaches to see which ones got those leaders to book a meeting. As the results came in, we narrowed the campaign to email and phone. G2 then asked Outreach Engine to expand the partnership into two more markets.

Channels run

  • Email
  • Phone
  • LinkedIn
Outreach Engine got us more qualified leads than any other vendor for this market.
Kelly Waldman, Director of Partnerships, G2

The service behind this.

Qualified sales conversations booked directly onto your team's calendars, through coordinated email, LinkedIn and calling.

Appointment Setting

More client results

Chattr: AI hiring technologyHiring efficiency platform powered by conversational AI. 8-figure exit to UKG.Solwey: Software development servicesAI automation and custom software for mid-market and enterprise.Beyond BookSmart: Education servicesPremier executive function coaching company expanding into K-12 and B2B.Westlink: Software development servicesSoftware development partner serving logistics and startup buyers.

Keep exploring

How Revenue as a Service worksThe managed model that owns strategy, data, infrastructure and execution end to end.The 90 day operating cycleAudit and diagnosis, revenue buildout, controlled execution, then optimize and scale.The full capability surfaceEvery function required to build and run the revenue engine.Named client resultsReal programs and the measurable pipeline outcomes they produced.The team behind the programsOperators who build and run the revenue engine, not consultants who describe it.

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